To satisfy teeming Nigerian desires for a better wash experience, So Klin Nigeria’s Number one detergent with Stain Magnet technology, recently introduced two new variants into the Nigerian market.
According to the Head of Marketing, Mrs. Abimbola Alabi, the new two products from the stables of Natural Prime Resources Nigeria Limited, were the results of the company’s continuous improvement process and commitment to consistent consumer research spanning over 2 years. The two new products are So Klin Matica detergent specially developed for machine wash and comes with a new clean tech 8 formulation suited for customers who are seeking top quality, washing machine laundry detergent for their laundry needs.
The second variant is called So Klin Ultra Odour Defence, developed to address laundry problems resulting from long soaking and indoor drying.
Mrs. Alabi noted that the new products were innovatively formulated and produced for brilliant additions to the So Klin Family to close the gap in the detergent category. The So klin Ultra Odour Defence comes with ‘Odour Guard Technology’ which is formulated with superior anti-odour properties that help keep away unpleasant smells which may occur from Long soaking or Indoor drying , resulting in clean and fresh laundry to eradicate damp smell.
As part of the launch and during the press conference which was held in Eko Hotel and Suites in Victoria Island, Lagos, the Chief Financial officer, Mr. Toyin Elefuntuyi stressed the top quality needs of both So Klin Matic and So Klin Ultra Odour Defense citing that “While other brands were cutting down on quality, EuroMega, the manufacturers of So Klin brands continue to invest more in consumer research and innovative technology to meet households need and improve quality standards of Nigerian consumers”.
The Head of Marketing further noted that So Klin products are always of highest standards in quality, and are also value for money arising from their superior cleaning efficacy attested to by thousands of Nigerians So klin Ultra Odour Defence also comes in variety of sizes; 25g, 50g, 160g, 400g and 800g, a size for every pocket.